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Marketing - International Business Development

In addition to our dedicated core services, MAH provides a bridge between you and the market by offering a range of flexible marketing services.
 
We can find out if there is a market for your products:
 
Is there a market for your products and are the conditions in the market favourable for your business? We can conduct detailed market research and testing and provide feedback from potential customers, so that you can make the right decisions.
 
We can construct a marketing plan for you:
 
You need a comprehensive marketing plan to target and profile the right customers - offer a suitable product range - price your products correctly - use the right distribution channels - create the right message - use the best communication methods - control your marketing activities - and set a budget. We can create the marketing plan you need for each market.
 
We can find and recruit distributors or partners for your products:
 
You may need a network of distributors, partners or franchisees to distribute your products in the market. We can seek the right distributors, check their credentials, assess their suitability and appoint them on your behalf. We can also manage and support the distributor network on a continuous basis after they have been appointed.
 
We can be your local sales team:
 
You need a local sales team with the knowledge, culture, language and selling skills, to represent you to prospective customers in the market. We can provide a highly effective sales force which will increase your speed to market. We can also recruit and train a new sales team for you, or give support and direction to your existing sales team within the local market.
 
We can provide full marketing support in the local market:
 
You need full marketing support quickly, so that you can take advantage of opportunities in the market. We can develop the marketing strategy and implement it for you on a day-to-day basis. This could involve advertising and promoting your products - producing all communication materials - selling to customers - managing the product range - positioning your brand - providing customer service - and developing long-term customer relationships.
 
We can help you to establish a local presence:
 
You may wish to set up premises and establish a subsidiary in the market through merger or acquisition. We can help you register your business, find suitable locations, develop an organisation structure, deal with negotiations, and handle legal and financial aspects.

 

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